Today the sales marketplace is dominated by a relatively few large players in the space. As the marketplaces have moved towards monopolization it has driven up the costs of doing business for sellers. The marketplaces realize they can extract more revenue from sellers because there are limited options for the seller in terms of places where they could to move their primary sales funnel without losing most of the click traffic and sales volume. At Nomadia Inc we recognize this trend and want our clients to have a dual approach to online sales. We feel better when our clients have less dependency on any one sales platform and enjoy a healthy degree of autonomy in the form of a wholly-owned e-commerce presence. This prevents changes in terms or conditions with the large retailers from catastrophically affecting our clients’ operations.

While it can take several months to build up a successful online presence, it is money well spent. Consider the following advantages:

Control

When you build your own site, you have complete control over the look, feel, and functionality of your store. You can choose the products you sell, the way you price them, and the way you market them. You also have complete control over your customer data and your brand identity.

Branding

A third-party marketplace can be a great way to get started with e-commerce, but it can also make it difficult to build a strong brand. When you sell on a third-party marketplace, your products are displayed alongside competitor products. This can make it difficult for customers to remember your brand and come back to your store. When you build your own site, you can create a unique brand identity that will help you stand out from the competition.

Customer data

When you sell on a third-party marketplace, you don’t have access to customer data like email, phone, and shipping addresses. Data is valuable because it is be used to re-market, build relationships with customers, and cross-sell them other products. When you build your own site, you can collect this data and use it to grow your business.

Customization

Third-party marketplaces offer a limited set of features and customization options. If you need to add custom features to your e-commerce store, you may not be able to do so. When you build your own site, you can add any features you need to create a truly unique shopping experience for your customers.

Scalability

As your business grows, you will need to scale your e-commerce store. Third-party marketplaces can make it difficult to scale your store because they have limits on the number of products you can sell, the amount of traffic you can handle, and the number of customers you can serve. When you build your own site, you can scale your store as needed to meet the demands of your business.

What’s your e-commerce situation?

All of our clients have different demands because their situations, level of business development, available resources and other factors determine what is possible for them. However, we are seeing a rejuvenated interest in a return to more self-control over the holistic sales funnel. We expect that this cycle will ebb and flow with time. However, given the increasingly heavy costs associated with several large retailers in terms of their costs and cuts, right now is a good time to consider taking back more control over your sales funnel. If you would like some assistance in preparing for the move, development, brand building or any aspect of digital marketing, Nomadia Inc. stands ready to render aid. Write to us a schedule a free consultation today.